Hear ye, hear ye! The queen has returned—Queen Bey, that is. Beyoncé unveiled her Renaissance World Tour yesterday with dates already confirmed for the United States and parts of Europe. The show will include hits from her latest release, Renaissance, which includes chart-topping hits like “Cuff It” and “Break My Soul.” The announcement was made just in time for the release of the seventh installment of Beyoncé’s IVY PARK x Adidas collaborative line, which drops next week on February 9. Consider your Renaissance Tour outfit secured.
Entitled “Park Trail,” the new collection will incorporate bright colors and wearable fabrics for a proper athleisure line with duality to look elevated—with the right styling, of course. The Park Trail campaign features buzzy celebs like Ice Spice, Offset (and his son Kody Cephus), Devon Aoki, and more sporting head-to-toe camouflage in the form of cargo pants, jackets, and even sock boots. There’s outerwear, including bold puffer jackets and parks in hues like orange and vibrant purple that can go from the hiking trail to the streets. Plus, casual suiting, which has become one of the collaboration’s mainstays (this time, the blazer features dramatic, sharp shoulders).
Offset, with his son Kody Cephus, posing for the IVY PARK Park Trail campaign.
Devon Aoki posing for the IVY PARK Park Trail campaign.
How to Shop IVY PARK Park Trail
The IVY PARK x Adidas Park Trail collection will be available to shop starting Thursday, February 9th in Adidas stores and online at Adidas.com, followed by select partner retailers on February 10. In order to purchase immediately upon release day, you must download the Adidas Confirmed app and wait in the virtual queue to get your pieces.
In the past, we’ve seen stores and retailers like ASOS and Foot Locker carry the star’s clothing line following the Adidas Confirmed drop. This is usually one of the easiest ways to purchase IVY PARK garments if they sell out quickly on the app due to high demand. Other shops to check on February 10 include SSENSE, Finish Line, and Snipes.
Or, take the easy route and bookmark this page, then check back on launch day. We’ll be keeping everything updated (obviously), including where you can find the collection in stock.
How to Size for IVY PARK
IVY PARK is known for being gender and body-inclusive—the brand’s sizing goes from 2XS to 5XL. But keep in mind that sizing is gender-neutral because a range of items from every collection is designed to be worn by both women and men. That said, you’ll want to pay close attention to measurements before placing your order.
Commerce Editor
Jacorey Moon is a commerce editor at Hearst Magazines, where he covers small businesses, LGBTQ-owned businesses, BIPOC-owned businesses, fashion and grooming.
